🔗 Share this article Studio 54 Fashion Makes a Comeback: Fuzzy Coats Have Become the Party Essential Key Piece Although the iconic New York venue Studio 54 closed nearly four decades ago, its unique style impact remains powerful. Currently, the spotlight isn't on see-through bodysuits but on the furry, shaggy coats and stoles worn by celebrities and club-goers as well. With the holiday social calendar approaching, the distinctive Studio 54 coat is experiencing a major resurgence. Shopping Statistics Shows the Trend One of the most popular items from a latest partnership between a major retailer and a designer brand is a short, cream, long-haired jacket with giant lapels. At another retailer, online queries for brown fake fur coats have jumped 190% year on year. The demand for secondhand fuzzy finds is also rising, with searches for faux fur increasing by 257% in the last six months on a popular secondhand website. "It's a one and done coat," notes a lead fashion editor, adding that it serves as the central piece of an ensemble. She prefers to wear her personal oversized shaggy version with low-rise jeans or tights and short shorts. Television Style Echoes the Look This style is replicated in a new streaming romantic comedy series, where a sister sports a caramel furry jacket to a informal dinner. When questioned about her daring outfit, the sister responds, "It's what you said to dress up. That's style!" The Rise of the "Glamorous" Aesthetic The trend aligns with what an American trend forecaster is calling "glam excess." Rooted in the glamour and opulence of late-80s New York, this aesthetic brings to mind wealth, bubbly, cigarettes, high hemlines, carefree attitudes and, of course, fur. Similar to that era, the trend is emerging during a uncertain economy. This style is all about embodying the lifestyle you dream of rather than the one you are stuck with. Modern Fabrics and Playful Luxury Whereas animal fur was everywhere during Studio 54's heyday, today's iterations are mostly made from shearling—a byproduct of the food industry—or synthetic materials like polyester. The trend represents a tongue-in-cheek opulence—as if a beloved character has taken charge with overblown proportions and surprising colors. Star Endorsement and Limited Releases An English creator was an early instigator of this trend. Her shaggy coats with poodle-like textures have been sported by famous singers. Because of strong interest, these coats are now only sold in limited drops. An upcoming release includes a pink and grey style akin to a giant pom-pom, as well as leopard- and tiger-print options with exaggerated fluffy frou-frou. "When you can only purchase a single item, you don't want it to be a basic sweater or a pair of boring trousers, you want something dramatic," says a magazine editor-in-chief. The feeling is echoed by a style head at a major retailer, who describes it "a surprising, playful element" that doesn't require a whole new ensemble. Final Spirit Lifter Ultimately, the shaggy coat can act as a great mood lifter. "It doesn't have to cost a fortune," says the editor, "and it will make you feel glam when the world around you is pretty dreary."